Providing Marketing Support that Makes a Difference

As we work together, I’ll share proven methods and tested tactics on how to make your marketing or lead generation campaign more effective.

For example, certain colors, as well as images, invoke higher response, ultimately generating more leads with your marketing — whether it’s a web page, sales letter, or advertisement. Even placement between the copy and the images can impact your outcome.

You’ll receive inside proven information that very few marketers or copywriters ever uncover.

Many of my clients often request my services to help them with the following:

Strategic Marketing:

  • Develop your value proposition with a clear marketing solution marketing message to help you differentiate your brand
  • Brainstorm unique selling position and product messaging
  • Help you define your buyer personas, buying criteria, competitors, and trends
  • Build marketing plans to increase your mind share and attract more customers
  • Develop playbooks to help train your sales team and marketing tools to move customers through the sales funnels

Tactical Marketing:

  • Review and critique existing campaigns
  • Develop ideas for offers and approaches that are both strategic and irresistible
  • Design and implement lead generation campaigns
  • Develop nurturing email or company newsletter for attracting prospects
  • Write sales scripts and processes for cold calling and handling customer sales meetings

Additional Training and Support:

  • Need some help with your trade show – count on me!
    • Whether it’s planning, managing, putting it together, joining you at your booth, or speaking on your behalf – I’ve done it all and I can do it for you!
    • I can take your trade show off your plate to help you gain the best results.
  • Need more energizing copy in-house, hire me to train your staff.  I’ve helped a number of firms improve their copywriting results quickly!  Conducted hundreds of trainings.
    • Deliver a number of energizing and powerful copywriting techniques
    • Give suggestions on how to keep copy ideas current
    • Share insights on how to know what works
    • Remove months or years off the learning curve
    • You’ll start to see results in your staff right away!
  • Need to brainstorm some ideas
    • Generating new ideas or shed some light on the latest marketing trends
    • Developing an integrated marketing campaign across mediums
    • Creating an editorial calendar for articles and PR
    • Interviewing their best client or the new clients they want to retain
    • Or, discussing marketing challenges – both big and small

Not sure where to begin?

Call me now,  and I’ll help you get started!

Client Testimonials

pete

Pete Nassos Customer Executive Director, BFSI at Dell

dell“Highly recommend Michelle for her insights, solid marketing and business development services!”…

checkmarkInsider secret: How to tap into the voice of your customers

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