OnTargetWriter.com How We Work Together

How We Work Together

Many of my clients have asked about my own methodology for writing copy. Naturally each project can vary. Below are my copywriting steps – simplified:

First, we’ll agree on your project scope and delivery dates.
I prefer to gather as much information as you currently have available that may include any raw data, research, current marketing, and or etc. I’ll review and study all of your current content.
I’ll give you creative brief to fill out. After you, or your members within your organization, fill out the creative brief, then I’ll review it and follow up with any further questions.
If your project requires that I speak or interview subject matter experts or clients, I will need their contact information. You’ll need to give them notice to expect my call. I’ll conduct the interviews with a list of questions that I have prepared in advance.
Some projects require additional research such as white papers, reports, articles, and other forms of copy. This often can be time consuming. I’ll conduct thorough research, so that I’m pulling information from a strong arsenal of facts.
After all information is digested and organized, I’ll send you an outline with suggested headlines for your approval. Sometimes, I’ll recommend writing 2 versions for a split test. This way you’ll know and execute the copy that generates the optimum leads.
When I receive your approval, I’ll begin writing. I typically will write the content fast. Let it breath for day and then start refining. I may make multiple revisions and rewrites, before I’m satisfied.
Once I’m pleased with it, then my professional editor will review it. This way you have two sets of eyes ensuring you receive the best copy. I’ll review, accept my editor’s changes and refine my copy one final time.
All copy gets submitted to you in a rough copy draft – usually in a Word document. I’ll make recommendations for images, image placement, colors, and fonts.
After you review it, I’ll make any revisions as long as your requests are within 30 days of receiving my copy and the changes are not new from our original scope. You are entitled to one round of revisions.
You’ll format my copy for web, direct mail, advertisement, or any media. Allow me to review it. This way, I’ll make any suggestions or recommendations. My interest is that my work attracts and generates the maximum response for your purpose.
If there is a royalty fee involved, I’ll suggest revisions and split tests free of charge during the life of the copy. I preferred it when my clients keep me posted on the results.

Some clients I’ll meet with on a weekly basis, either by conference call or in their office. For these clients I usually have a number copywriting projects.

Missing Required Information or Expanded Scope with Tight Deadlines

Many clients are so busy – and of course that’s why they come to me!

Missing Important Information

Now on occasion, they’ll forget, misplace, or don’t have the time to provide the information needed to allow my team and I to produce exceptional work. And unfortunately, the deadline my team faces quickly approaches, as well as our time is consumed satisfying the project requirements.

In case this happens in our project together, you or your team members responsible for the information, will be notified twice that the information is missing. If we don’t receive it, we’ll deliver the best that we can to meet your deadline, but of course it can impact the result we deliver.

Scope Creep

Now in the case of expanded scope, obviously we’ll accommodate you the best that we can to meet your deadline. Depending on how late your team informs us of the scope creep and how critical your deadline is, the quality of the work delivered can be impacted. When scope creep exists, we’ll expand our team to make your deadline when possible, in other cases we’ll recommend moving your delivery date to help ensure quality.

Quality You Can Count On

Please keep in mind, when we receive the information required – timely – and your scope remains unchanged, you can count on quality by your required date.

If you have a project or need some help …call me at 404-644-6066 or email me at Michelle@OnTargetWriter.com!

Let’s get started today!

How We Work Together

Many of my clients have asked about my own methodology for writing copy. Naturally each project can vary. Below are my copywriting steps – simplified:

First, we’ll agree on your project scope and delivery dates.

I prefer to gather as much information as you currently have available that may include any raw data, research, current marketing, and or etc. I’ll review and study all of your current content.

I’ll give you creative brief to fill out. After you, or your members within your organization, fill out the creative brief, then I’ll review it and follow up with any further questions.

If your project requires that I speak or interview subject matter experts or clients, I will need their contact information. You’ll need to give them notice to expect my call. I’ll conduct the interviews with a list of questions that I have prepared in advance.

Some projects require additional research such as white papers, reports, articles, and other forms of copy. This often can be time consuming. I’ll conduct thorough research, so that I’m pulling information from a strong arsenal of facts.

After all information is digested and organized, I’ll send you an outline with suggested headlines for your approval. Sometimes, I’ll recommend writing 2 versions for a split test. This way you’ll know and execute the copy that generates the optimum leads.

When I receive your approval, I’ll begin writing. I typically will write the content fast. Let it breath for day and then start refining. I may make multiple revisions and rewrites, before I’m satisfied.

Once I’m pleased with it, then my professional editor will review it. This way you have two sets of eyes ensuring you receive the best copy. I’ll review, accept my editor’s changes and refine my copy one final time.

All copy gets submitted to you in a rough copy draft – usually in a Word document. I’ll make recommendations for images, image placement, colors, and fonts.

After you review it, I’ll make any revisions as long as your requests are within 30 days of receiving my copy and the changes are not new from our original scope. You are entitled to one round of revisions.

You’ll format my copy for web, direct mail, advertisement, or any media. Allow me to review it. This way, I’ll make any suggestions or recommendations. My interest is that my work attracts and generates the maximum response for your purpose.

If there is a royalty fee involved, I’ll suggest revisions and split tests free of charge during the life of the copy. I preferred it when my clients keep me posted on the results.

Some clients I’ll meet with on a weekly basis, either by conference call or in their office. For these clients I usually have a number copywriting projects.

Missing Required Information or Expanded Scope with Tight Deadlines

Many clients are so busy – and of course that’s why they come to me!

Missing Important Information

Now on occasion, they’ll forget, misplace, or don’t have the time to provide the information needed to allow my team and I to produce exceptional work. And unfortunately, the deadline my team faces quickly approaches, as well as our time is consumed satisfying the project requirements.

In case this happens in our project together, you or your team members responsible for the information, will be notified twice that the information is missing. If we don’t receive it, we’ll deliver the best that we can to meet your deadline, but of course it can impact the result we deliver.

Scope Creep

Quality You Can Count On

Please keep in mind, when we receive the information required – timely – and your scope remains unchanged, you can count on quality by your required date.

If you have a project or need some help …call me at 404-644-6066 or email me at Michelle@OnTargetWriter.com!

Let’s get started today!